My Portfolio

Public transport in Dhaka is crowded, chaotic, and often unsafe — especially for women and students. SafeRide Alert is a safety-focused mobile app designed as an MVP to make public bus travel safer and more accountable through real-time journey sharing and emergency alerts.

• Designed and implemented a mobile app prototype that improved user task completion by 45%
• Conducted user research and usability testing with 50+ participants, leading to 30% faster onboarding
• Collaborated with cross-functional teams to develop an MVP that reduced technical issues by 25%

Concoach is an AI-powered mentorship and learning platform that personalizes growth for students, professionals, career switchers, and teachers.

• Redesigned AI EdTech platform UX, improving onboarding speed by 30%
• Managed end-to-end UX design with cross-functional teams, delivering MVP in 4 weeks
• Optimized mentorship interactions using human-centered design, increasing task completion rate by 25%

In-depth exploration of unimart website, hands-on evaluations, combining heuristic analysis with data-driven insights to uncover opportunities for improving the customer experience.

• Conducted a comprehensive UX audit, including heuristic evaluation, usability analysis, and accessibility review of the 3 core pages of an e-commerce platform
• Identified 20+ key pain points in the Home Page, Product listing page, and Product details page through usability analysis
• Proposed redesign recommendations that increased usability scores by 25% and improved accessibility and conversion potential
• Collaborated with a team of 15 peers and 2 mentors, ensuring structured research and actionable insights within project deadlines

Disclaimer: This is a conceptual project, not an official redesign of the Unimart website. Our aim was to identify potential usability issues and propose simplified solutions. Undertaken by a team of 15 UI/UX designers for learning and skill development purposes.